The music video for the remix premiered on BET's 106 & Park on Octoand was directed by Chris Brown himself and he also appears in the video along with NBA player as Sevyn's love interest. On August 28, 2013, Streeter released the remix to 'It Won't Stop' featuring. On June 24, 2013, Streeter released an acoustic performance video for 'It Won't Stop'. On October 30, 2012, she released her debut single 'I Like It', and premiered the for the song on 's on Januin, and on May 22, 2013, she released her second single 'It Won't Stop'. Se7en changed her stage name to Sevyn Streeter.
Background and development Following the release of Chris Brown's (2012), Se7en has been featured on the album as Sevyn (removing the number '7', and adding a 'v' and 'y' instead).